What is branding? What is the art of differentiation? How can you apply what branding expert David Brier has learned to the design work that you do? Is it enough to just meet your client's expectations? Hear from author David Brier as he shares insights on creating and telling stories that impact people.
Award-winning veteran (recipient of over 330 international industry recognitions) in branding, rebrands, design and brand strategy, David has designed and transformed global brands, regional and local brands, and brands for startups and even cities.
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53:20 dichotomies and expectations
56:20 I’m a solopreneur or branding shop of 1 to 5 people. What can I do? For the client, list what’s expected of us. Then list what will amplify us.
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sharknado 5 The Problem of Branding—Differentiate or Die | |
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